At the recently concluded Phase III of the 138th Canton Fair, Eisho made a remarkable appearance in the Apparel, Fashion, and Accessories exhibition area. Under the theme of “Behind-the-Brand Display Creator,” Eisho showcased to global fashion brands, buyers, and designers how customized professional display solutions can build a unique brand image and create an immersive retail experience.
As a key indicator of China’s foreign trade, Phase III of the Canton Fair highlights consumer goods such as apparel, home textiles, bags, and food. Among these, the Apparel, Fashion, and Accessories section is an essential hub within the global fashion supply chain. It is not only a platform for orders, but also an international stage for trend releases, design exchanges, and long-term cooperation. Being part of this event allowed Eisho to deeply experience the global market’s growing demand for high-quality, personalized, and sustainable display solutions.
At Eisho’s booth, every display product was more than a static item—it was a vivid expression of Eisho’s design philosophy and craftsmanship.
Description: Eisho showcased a series of fabric-covered mannequins with wooden arms. Built primarily with fiberglass and enhanced with paint finishes and linen-wrapped surfaces, these mannequins present a variety of textures and styles. They support precise color matching to fully align with brand VI systems.
Problem Solved: These solutions help brands convey specific aesthetics—minimalist, vintage, futuristic, etc.—through unique mannequin forms and textures, avoiding repetitive or generic display effects.
Description: Eisho presented a variety of custom hangers designed for different apparel categories, suitable for multiple materials and accessory types. Diverse shapes, material choices, and configurable components offered customers refreshing display possibilities.
Sustainable Series: Eisho introduced display products made from eco-friendly materials such as recycled plastics and bamboo fibers, helping brands communicate their commitment to environmental responsibility.
Eisho’s booth attracted numerous brands seeking differentiated visual expression. Many international buyers expressed strong appreciation for Eisho’s experience in collaborating with fashion brands and the ability to translate brand concepts into physical display solutions. In-depth technical discussions and case exchanges during the event laid a solid foundation for long-term and meaningful cooperation with global fashion labels.
Problem Solved: Through meticulous attention to detail, Eisho’s solutions highlight garment silhouettes and accessory refinement, enhance perceived product value, and maintain visual consistency across retail displays.
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